Compare / SecondStay
Book Them Twice vs SecondStay
SecondStay captures guest contacts through a check-in hub and sends AI-written email and text to bring them back, priced per property. Book Them Twice covers more of the journey and adds landlord, investor and corporate pipelines.
Our take Pick one for past-guest marketing
The short answer
SecondStay gives each stay a guest hub with QR check-in, a guidebook and upsells, captures the guest's email and phone there, and sends email and text campaigns to past guests. Its top plan adds a direct booking page with loyalty discounts.
Book Them Twice does the same core job after the stay. It also covers the stages before it: inquiry capture with a text alert and reply reminder, and recovery emails for inquiries that stall. It adds review handling and referral asks.
SecondStay is self-serve and priced per property. Book Them Twice is one price per level with doors unlimited, built and switched on with you.
In SecondStay's words
“You're renting your own customers. SecondStay gives you them back.”
Source · Guest CRM with a check-in hub
Book Them Twice
A done-for-you owned guest system, built on GoHighLevel. It sits on top of your PMS, keeps every guest on a list you own, and runs the guest, landlord, investor and corporate pipelines. It does not hold reservations or sync calendars.
Side by side
What each one does, based on SecondStay's own public pages and our feature chart.
| What you need | SecondStay | Book Them Twice |
|---|---|---|
| Reservations and calendar (PMS) | NoWorks with Guesty, Hostaway, Hospitable and OwnerRez.source | NoKeep the PMS you have. Book Them Twice reads from it. |
| Channel manager: Airbnb, Vrbo, Booking.com sync | Nosource | NoYour PMS keeps doing this. |
| One inbox for Airbnb, Vrbo and Booking.com messages | Not found on their sitesource | NoPlatform messages stay in your PMS. Email, text and site chat sit in one Book Them Twice inbox. |
| Direct-booking website with a booking engine | PartlyAI direct booking page on the Book plan.source | PartlyLanding pages, forms and a booking calendar for calls. Guests still pay through your PMS or booking site. |
| Dynamic pricing | Not found on their sitesource | NoUse your PMS or a pricing tool. |
| Email campaigns to past guests | YesAI-written campaigns and automated sequences, Send plan and up.source | YesReturning-guest, anniversary and win-back emails. Fill Your Nights and up. |
| Text-message campaigns to opted-in guests | YesSMS campaigns with a monthly allowance, Send plan and up.source | YesOpted-in guests only. Fill Your Nights and up. |
| Review requests or review handling | Not found on their sitesource | YesFive-star reviews flagged with suggested replies; anything lower comes to you first. |
| Guest referral program: past guests refer friends | Not found on their siteLoyalty discounts are listed; a guest referral feature is not.source | YesReferral email after the stay, with referral source and referrals given tracked on each guest. Book Them Twice level. |
| Landlord and property-owner pipeline | Not found on their sitesource | YesPipeline, submission page, follow-up and walkthrough calendar. Every level. |
| Investor pipeline for raising money | Not found on their sitesource | YesPipeline, interest page, two-week follow-up and commitment tracking. Every level. |
| Corporate and group account pipeline | Not found on their sitesource | YesIntake, intro email and proposal pipeline. Book Them Twice level. |
| Owner statements or owner reports | Not found on their sitesource | PartlyMonthly owner report email. No trust accounting. |
What SecondStay does that Book Them Twice does not
- Guest hub with QR check-in, an AI guidebook and email and phone capture.
- Upsells inside the hub: early check-in, late checkout, parking and protection plans.
- Guest ID verification, billed per guest.
- Guest lifetime value tracking and a loyalty discount engine on the top plan.
What Book Them Twice adds
- Inquiry capture with a text alert and a 30-minute reply reminder, plus recovery emails for inquiries that stall.
- Five-star reviews flagged with suggested replies; anything lower comes to you first.
- Referral ask after the stay, with referral source tracked on each guest.
- Landlord and investor pipelines at every level, and a corporate and group account pipeline.
Choosing between them
- Running both for past-guest email and text means paying twice for the same job. Pick one.
- If you only want a check-in hub that captures contacts and a low per-door price, SecondStay is built for that.
- If you want the whole journey covered and set up with you, or you also grow through landlords and investors, that is what Book Them Twice is built for.
How you pay
SecondStay
Per property, per month, on three plans.
Capture $9.99, Send $14.99 and Book $19.99 per property per month. Annual billing saves 20%. Guest verification is billed per guest. An early-adopter 50% discount is advertised. Source
Book Them Twice
One price per level. Doors are unlimited and never billed.
Fund Your First $297 a year. Fill Your Nights $147 a month or $1,037 a year. Book Them Twice $397 a month or $2,787 a year. No setup fee, no contract.
You still pay for your PMS. Book Them Twice is an addition to it, not a swap.
Questions
SecondStay is priced per property. Is Book Them Twice?
No. Book Them Twice is one price per level, and doors are unlimited and never billed. Compare the two against your own door count.
How does Book Them Twice capture guest contacts?
Each guest in the party can check in on your own page to get the Wi-Fi and the house guide, and choose whether to hear from you by email, text, both or neither. Direct bookers are yours from the start.
Does Book Them Twice connect to SecondStay?
No. Both read from your PMS. There is no direct connection between the two products.
See it on your own listings
Bring your PMS login to the demo and we will show you what Book Them Twice would read from it and what it would send.
Other comparisons: Hospitable · Guesty · Hostfully · Boostly · MarketMySTR · Hostaway · OwnerRez · Lodgify · Uplisting · Enso Connect · Yada · Haven · PriceLabs · All comparisons
SecondStay details come from SecondStay's own public website, last checked September 26, 2026. Features and prices change, so confirm on their site before you decide. "Not listed" means we did not find it on their public pages; it does not mean it cannot be done. SecondStay is a trademark of its owner. Book Them Twice is not affiliated with or endorsed by SecondStay. Spot something out of date? Tell us and we will fix it.