What you get with Book Them Twice
Your business today, and after it's set up. Same seven stages, same three kinds of people: guests, landlords and investors. Press Today or After and the whole page changes with it.
20 minutes. We look at your setup and tell you if it doesn't fit.
Dana R. · stayed 4 nights in March
No thank-you. No review ask. Never invited back.
Next booking: through Airbnb, with a fee, if at all
Dana R. · stayed 4 nights in March
- Thank-you sent the day after checkout
- Five-star review, reply drafted for you
- Invited back in September
Next booking: direct on your site, no platform fee
Your income is four numbers multiplied together
Leads × Conversion × Frequency × Margin. Book Them Twice works on all four at once, which is why small changes add up.
Leads
More of the right people find you
Today: Airbnb and Vrbo decide who sees you.
After: Past guests, partners who send people, your own site and content bring more in.
Conversion
More of them book
Today: A question gets the auto-reply. A "maybe" is never followed up.
After: Every inquiry and every "maybe" gets a real answer and a follow-up.
Frequency
They come back
Today: Only if you remember to ask.
After: Every good guest is invited back on a schedule.
Margin
You keep more of each stay
Today: A platform fee on nearly every stay, repeat guests included.
After: Repeat and referred stays book direct, with no platform fee.
1.10 × 1.10 × 1.10 × 1.10 = 1.46
+46% income
Move the sliders. Four 10% improvements add up to about 46%, not 40%. This is arithmetic, not a promise of results.
Tick the tools you use. See which stages are covered.
A guest goes through seven stages, from first thinking about a trip to telling friends about your place. Most tools cover the middle. Hospitable and PriceLabs are ticked as an example. Change them to yours.
- 1. AwarenessSomeone starts thinking about a trip.Open
- 2. DiscoveryThey search and find listings.Open
- 3. EvaluationThey compare listings and ask questions.Open
- 4. BookingThey pay.Open
- 5. ExperienceThey stay.Open
- 6. Post-StayThey check out.Open
- 7. AdvocacyThey tell people.Open
Marks come from each company's own feature pages, checked September 25, 2026. Book Them Twice doesn't replace your PMS, so stages 4 and 5 stay with it. How we marked each stage: the seven guest stages · every comparison.
Three kinds of people. The same seven stages.
Guests fill your nights. Landlords give you more doors. Investors fund them. Each level switches on more of this grid. Pick a level to see what it covers.
| Who | 1. Awareness | 2. Discovery | 3. Evaluation | 4. Booking | 5. Experience | 6. Post-Stay | 7. Advocacy |
|---|---|---|---|---|---|---|---|
| Guestsfill your nights | Book Them TwiceYour own list and offers bring people in | Fill Your NightsEvery inquiry is captured | Fill Your NightsQuestions answered, quote followed up | Fill Your NightsBooking mirrored from your PMS | Fill Your NightsPre-arrival and in-stay messages | Fill Your NightsThank-you and review ask | Book Them TwiceInvited back, referrals, corporate stays |
| Landlordsgive you more doors | Fund Your FirstOwner outreach | Fund Your First"Submit your property" form | Fund Your FirstWalkthrough booked, numbers checked | Fund Your FirstLease signed and tracked | Fill Your NightsUnit set up, performance tracked | Fill Your NightsMonthly owner report | Book Them TwiceAsk for their next unit, or a friend's |
| Investorsfund the next door | Fund Your FirstInvestor list building | Fund Your FirstDeal one-pager requested | Fund Your FirstVetting and check size | Fund Your FirstCommitment tracked | Fill Your NightsDeal updates | Fill Your NightsReturns report | Book Them TwiceRe-invest and introductions |
Swipe the grid sideways to see all seven stages.
Each level includes the one before it. Cells a level doesn't include are greyed out and marked "Not in this level".
Who does what, stage by stage
A filled square means that piece handles that stage. Your PMS and pricing tool stay. Book Them Twice fills the stages they leave open.
| Piece | 1Awareness | 2Discovery | 3Evaluation | 4Booking | 5Experience | 6Post-Stay | 7Advocacy |
|---|---|---|---|---|---|---|---|
| Airbnb and VrboBring the first stay | YesYes | YesYes | YesYes | YesYes | NoNo | NoNo | NoNo |
| Your PMSHospitable, Guesty, Hostaway and others. Runs reservations and the stay | NoNo | NoNo | YesYes | YesYes | YesYes | NoNo | NoNo |
| Your pricing toolPriceLabs or similar. Sets the nightly rate | NoNo | NoNo | NoNo | YesYes | NoNo | NoNo | NoNo |
| Book Them TwiceYour guest, landlord and investor lists, with the follow-up that runs on its own | NoYes | NoYes | NoYes | NoNo | NoNo | NoYes | NoYes |
| Your own websiteOptional. We build it, or connect the one you have | NoNo | NoYes | NoYes | NoYes | NoNo | NoNo | NoNo |
| AI coworkersOptional. Read every inquiry and review, draft the replies, and tell you who needs you today | NoNo | NoNo | NoYes | NoNo | NoNo | NoYes | NoYes |
| You, by handToday: whatever you remember to do. After: approving messages | NoNo | NoNo | YesNo | NoNo | NoNo | YesNo | YesNo |
Book Them Twice, your website and AI coworkers work as one booking system. Start with any one piece.
Your own website
Optional. The place your returning guests and referrals book direct, on your own web address and connected to Book Them Twice. You pay in steps as we build it, never as a monthly payment plan. Priced on the call. What the website build includes
AI coworkers
Optional. An AI coworker has a job, a schedule and access to your tools. It answers the dates question, follows up with the guest who went quiet and drafts every review reply. Nothing goes out without your OK. What they've done on a real property · Plans
What's in your account on day one
Built and waiting when you log in. Everything is switched off until your kickoff call.
- A landlord listEvery owner you talk to, in one place, with the 7 steps from first call to signed lease.
- An investor listEvery possible funder, with check size, vetting and where each one stands.
- Two forms you can send to anyone"Submit your property" for owners and "Investor interest" for funders.
- Two booking calendarsProperty walkthroughs and capital calls.
- Follow-up that runs until yes or noLandlord and investor follow-up emails, plus a nudge when a lease offer goes quiet.
- Everything in Fund Your FirstLandlord and investor lists, forms, calendars and follow-up.
- Your guest listEvery stay from your PMS, with the 7 guest stages, so you can see who is where.
- Messages around every stayFast reply to direct inquiries, pre-arrival, in-stay care and the thank-you.
- The review askGoes out after every good stay. Five-star reviews come with a suggested reply.
- The invitation backReturning-guest invite, stay anniversary offer and a win-back note, to guests who opted in.
- 10 written guest emailsInquiry, pre-arrival, in-stay, thank-you, review and win-back. You approve the wording.
- A monthly owner reportKeeps your landlord informed without you writing it.
- Everything in Fill Your NightsAll of the guest, landlord and investor pieces above.
- Your own demand listPeople who came from your own channels and offers, not a platform's.
- Invitations based on stay historyWho stayed when, for how long and how often decides who gets invited back and when.
- ReferralsA referral ask after good stays, with who sent whom tracked on each guest.
- Corporate and group accountsRecruiters, insurance housing, travel nurses and crews, from first contact to contract.
- Which campaign booked whatEach direct booking traced back to the message that brought it.
Example text · invitation back
Hi Dana, it's Sam from the Lakeview house. Your March dates are open again, and returning guests get our direct rate. Want me to hold them?
Yes please. Same 4 nights?
Example email · review ask
Thanks for staying with us, Dana
If the stay was good, a short review helps the next guest find us. If anything was off, reply here and tell me first.
Example form · for landlords
Submit your property
Property addressBedroomsMonthly rent you wantExamples only. Your wording is written with you and approved before anything is sent.
Your first 30 days
In order. You'll find the same steps on the start-here page after you pay.
- Day 1
Pay and activate
An email titled "Activate Your Account | Book Them Twice" arrives. You set your password at app.bookthemtwice.com.
- Day 1
Intake form, about 5 minutes
Your properties, your booking platform and who approves messages. It never asks for passwords.
- Week 1
Kickoff call, 30 minutes
Connect Hospitable read-only and a texting number. Walk through what's built. Review your first messages.
- Week 1
Past guests first
Your past guests come in first. They are the people most likely to book with you again.
- Weeks 2 to 4
Switch on the rest, one piece at a time
Nothing goes to a guest, landlord or investor before you've seen it.
Which level fits
Same software at every level, and each level includes the one before it. What changes is how much arrives already built. Doors are unlimited.
Fund Your First
$297 a yearAnnual only
You're finding your first door. Landlords and investors only, no guest tools yet.
What Fund Your First includesFill Your Nights
$147 a monthor $1,037 a year
You have a door and want every stay handled, reviewed and invited back.
What Fill Your Nights includesBook Them Twice
$397 a monthor $2,787 a year
You want your own demand: repeat stays, referrals and corporate accounts.
What Book Them Twice includesAnnual plans cost 7 months and give you 12. Full detail on the pricing page and the feature chart.
Questions people ask on the call
Who owns my data if I leave?
You do. Your contacts, content and conversation history belong to you, and you can export them any time while your plan is active. After you cancel we keep your account data for 30 days, then delete it. The full wording is in our terms. Read the terms
What else will it cost me?
Some things are billed as used: phone numbers, carrier registration for texting, message volume beyond your allowance, premium automation actions and AI usage. The rates show in your account before you spend anything. A website build and AI coworkers are separate, and priced before you commit.
What do I do, and what do you do?
You fill in a 5-minute intake form, connect Hospitable read-only on the kickoff call, and approve messages before they go out. We set up the account, write the first messages with you, and switch things on with you one piece at a time.
Do I have to leave Hospitable, PriceLabs or Airbnb?
No. Your PMS keeps running reservations, your pricing tool keeps setting the rate, and your listings keep bringing the first stay. Book Them Twice works on everything around the stay, and on the second one.
Will it message anyone straight away?
No. Everything arrives switched off. Nothing goes to a guest, landlord or investor before you've seen it.
Is it charged per property?
No. Doors are unlimited at every level.
Can I market to my Airbnb guests?
Airbnb bars using the contact details it gives you for marketing. Book Them Twice markets only to guests who opted in on your own page. Stay messages go to booked guests as normal.
See it on your own numbers
On a 20-minute call we go through this page with your tools and your guests, and tell you which level fits, or that none does.
Book a demo call