Guides
Guides for hosts who want their guests back.
Plain-English reads on the questions we hear most on demo calls — what Book Them Twice is, what it isn't, and the math behind why repeat guests matter more than most hosts think.
Why your short-term rental needs its own content
Your listing gets you found inside Airbnb. Content gets you found everywhere else, and every direct booking keeps the fee.
Read the guide →How AI answers pick which rental to recommend
What ChatGPT, Perplexity and Google's AI answers draw on, and what to publish so your rental can be named.
Read the guide →What to say to referral partners: scripts for attorneys, mediators, realtors and landlords
Word-for-word openers and asks for the four partners who send month-long stays and new units.
Read the guide →Divorce and transition housing: a playbook for month-long stays
Who sends these guests, what they need at each of the seven stages, and the 30-night paperwork.
Read the guide →The duplex play: short stays upstairs, 30-night stays downstairs
When your city allows one short-term rental per building, how the second unit still earns.
Read the guide →You have Hospitable and PriceLabs. Here's what's still missing.
Bookings and pricing are handled. Three of the seven guest-journey stages still have nobody working them.
Read the guide →Do I need a website to use Book Them Twice?
No, you can start without one. When a direct-booking site starts to matter, and the three jobs it has to do.
Read the guide →Add doors without buying
Lease a unit for 3 to 5 years with a rent-free start. A buy-versus-lease calculator and the risks to check first.
Read the guide →Chatbot, copilot, agent or AI coworker? The four kinds of AI for a short-term rental host
Four kinds of AI get lumped together. How each one handles the same early check-in request.
Read the guide →AI coworker or ChatGPT? What a 1-2 door host actually needs
A chat assistant waits for you to ask. A coworker has a job and a schedule. Results from a real property.
Read the guide →Do I need Book Them Twice if I already use Hospitable, Guesty or Hostaway?
Short answer: probably yes, and it's not an either/or. Here's what each tool actually does and where they overlap.
Read the guide →What an owned guest system actually is
Not a PMS, not a pricing tool, not an email blaster. A plain-English walk through the category and the seven stages it covers.
Read the guide →The repeat-guest math: L×C×F×M for STR hosts
Four numbers decide your revenue. Most hosts only ever touch one of them. Here's how the other three change the math.
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