The short version
- Hospitable covers the middle of the guest journey: finding you, asking, booking and staying.
- PriceLabs covers one job inside booking: the nightly rate.
- Stages 1, 6 and 7 (awareness, post-stay, advocacy) have no follow-up in that setup.
- Those three stages are where a first-time guest turns into a repeat or a referral.
What the two tools do
Hospitable is a property management system. It holds your reservations, keeps your calendars in sync with Airbnb, Vrbo and Booking.com, and puts every guest message in one inbox. It can also build you a direct-booking website.
PriceLabs is a pricing tool. It watches the market and adjusts your nightly rate so you're not priced too high in a slow week or too low on a busy weekend.
Together they run the part of the business most hosts worry about first: getting booked at the right price without double-booking. That's the right place to start. It just isn't the whole journey.
The 7-stage map
Every guest goes through the same seven stages, from first thinking about a trip to telling a friend about your place. Here's who covers each one in a Hospitable + PriceLabs setup.
| Stage | Hospitable | PriceLabs | What's missing |
|---|---|---|---|
| 1. Awareness Someone starts thinking about a trip. | No guest referral tracking. Promo codes can be shared by hand. | Not its job. | Nobody asks your past guests to tell a friend. |
| 2. Discovery They search and find listings. | Channel sync with Airbnb, Vrbo and Booking.com, plus a website builder. | Not its job. | Nothing follows up with people who land on your site and leave. |
| 3. Evaluation They compare and ask questions. | One inbox with AI replies, and review rules. | Not its job. | Mostly covered. Worth checking that real questions get real answers. |
| 4. Booking They book. | Reservations and calendars. | Sets the nightly rate. | Covered. |
| 5. The stay They arrive and stay. | Guest messages in one inbox. | Not its job. | Covered. |
| 6. Post-stay They check out. | Booking-journey emails. Campaigns need an add-on such as Mailchimp. | Not its job. | No thank-you, anniversary or invitation back to an opted-in list. |
| 7. Advocacy They tell people about you. | Automated review rules. | Not its job. | No referral ask and no check-in with past guests every quarter. |
Hospitable details come from its public feature pages, checked September 2026. See the full comparison for a source on every row.
The three empty stages
Stage 6: after checkout
This is the big one. The guest leaves, Hospitable sends its booking-journey messages, and then nothing happens. No thank-you from you personally, no note on the anniversary of their stay, no invitation to come back at a member rate.
You also can't fix it by emailing the address Airbnb gave you. Airbnb's rules bar using guest contact details for marketing. What you need is guests who opted in to hear from you, usually at check-in or in the thank-you, and a sequence that writes to them over the following year.
Stage 7: advocacy
A guest who loved the stay will tell people if you ask. Most hosts never ask. Hospitable's review rules take care of the review request, which matters, but there is no referral ask and nothing tracks who sent whom.
Research on referral programs outside travel found referred customers were worth at least 16% more than similar customers who came in another way. That's a bank study, not a rental forecast, but the direction is the point.
Stage 1: awareness
Before a guest ever searches, somebody put your place in their head. The booking platforms spend heavily to own that moment. The one audience you can reach at this stage without paying a platform is the people who already stayed with you, and their friends. That loops straight back to stages 6 and 7.
Why the three are linked: stage 6 gets you the opted-in list, stage 7 asks that list for referrals, and stage 1 is where those referrals start their own trip. Fix stage 6 first.
How to fill them
You don't need to leave Hospitable or PriceLabs for any of this. The work sits on top of them.
- Get the opt-in. A check-in page with the Wi-Fi and house guide is a natural place to ask a guest if they'd like to hear about returning-guest rates.
- Write after the stay. A thank-you the day after checkout, an invitation back a few weeks later, an anniversary note a year on.
- Ask for the referral. Once a guest has said thank you or left five stars, ask who else would enjoy the place.
- Check in every quarter. Look at who stayed and hasn't come back, and write to them.
Book Them Twice does these four jobs. It reads each booking from Hospitable, and its automations arrive switched off so we can turn on only the ones that don't repeat what Hospitable already sends. See the full guest journey for which level covers which stage.
Questions hosts ask
Should I drop Hospitable or PriceLabs?
No. Hospitable keeps running reservations, calendars and messages. PriceLabs keeps setting the rate. Book Them Twice reads each stay from Hospitable and works the stages before and after it.
Can I just email my Airbnb guests after they leave?
Not with the contact details Airbnb gives you. Airbnb's rules bar using guest contact information for marketing. You need guests who opted in to hear from you, which is why the check-in page and the thank-you matter.
Will my guests get two copies of the same email?
They should not. Book Them Twice automations arrive switched off. On onboarding we turn on only the ones that don't repeat what Hospitable already sends.
Want us to look at your setup?
20 minutes on a call. We look at your PMS, your guests and your gaps, then tell you plainly whether Book Them Twice fits.
Sources
- Hospitable: features (inbox, website builder, reviews, owner portal)
- Hospitable: email marketing page
- Hospitable Help: promo codes for direct bookings
- PriceLabs: dynamic pricing and revenue management
- Airbnb Help Center, article 2799: off-platform and contact policy
- Schmitt, Skiera and Van den Bulte, Journal of Marketing (2011): referred customers
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